Trends that Matter – Follow Local Twitter Trends

Over that past few months we have been creating Trendsmap Twitter alerts via localised Twitter accounts. The reason we’ve done this is that we realised early on that the trends that matter the most are those that actually mean something to you.

So with this in mind we decided that we needed to have the ability to alert our Trendsmap users to events and breaking stories that were happening ‘close to home’…

Introducing Trendsmap alerts via Localised Twitter Accounts!

As an example, I follow the TrendsAustralia Twitter account to keep up to date with what is happening on the Trendsmap Australia page. And I also follow the  TrendsMelbourne Twitter account to keep on top of local news and events.

You can do the same! (In about 5 seconds):

  1. Go to
  2. Click on a Country or City link. I’m going to click on ‘United States‘.
  3. Then click on the ‘Follow on Twitterlink at the top right of the next screen.

  4. Done!

Below is a list of the Current top 10 City Twitter Accounts ranked by followers.

  1. Johannesburg : TrendsJoBurg
  2. Melbourne : TrendsMelbourne
  3. Cape Town : TrendsCapeTown
  4. Toronto : TrendsToronto
  5. Lima : TrendsLima
  6. Lagos : TrendsLagos
  7. Montreal : TrendsMontreal
  8. Madrid : TrendsMadrid
  9. Bogotã : TrendsBogota
  10. Buenos Aires : TrendsBA

** UPDATE **

The wonderful John Barratt has just made it even easier for you to follow your local Twitter trends.

You can still follow the steps above if you’re keen to discover and browse the actual content on Trendsmap as well as ‘follow’ on Twitter.

However, if you just want to go straight to a list of links to the various Twitter Accounts, then go here.

Happy Birthday to Us!

Trendsmap is 1 year old today and we thought we’d use this joyous day to tell you about some of the things we’ve done recently.

Breaking Alerts

We have set up breaking alert Twitter accounts for over 100 locations around the world, with more coming soon. You can follow these to know what’s being discussed in your town right now, and some of the most popular ones include Melbourne, Toronto, Auckland, London, Johannesburg, Chicago and Mexico City. You can see the full list of accounts here.

Location pages

Our location pages (eg. New York), have a lot of detailed trending data for a city, and are often overlooked. We’ve spruced them up so you can more easily see:

  • Breaking trends
  • Trending links, videos and images
  • People and hashtags that are popular over the last 7 days

Our location pages are all listed here.

ABC Australian Election Trendsmap

We recently licensed a version of Trendsmap to the Australian Broadcasting Corporation (ABC) for their coverage of the recent Australian election. We filtered purely on election based tweets, and had a timeline so trends could be viewed over time.

World Cup

We also created a version of Trendsmap for the World Cup, which proved a great way to follow the games. Below is one of the visualisations we created from it.

See Here

We’re continuing to work on new features, and if you’d like to give us feedback, please visit our UserVoice.

More than just English

Ignoring the non-English speaking world online means missing out on a very large, and rapidly growing portion of the internet.  From the very first day we launched Trendsmap, the most common request we received was to track trends across the globe in languages other than English.  It has been a little while now since we have made a significant change to Trendsmap, but we are excited to be closing in on a new release which will be the first step in achieving greater internationalisation.

Recently we did a trial in conjunction with the National TV broadcaster in the Netherlands, NOS during the recent national municipal elections there.  Part of their election coverage including monitoring social media sites, including twitter, and in turn they used Trendsmap to identify local trends across the country during the election.  For this to work we had to include Dutch tweets in the trends extraction, the result being a specialised version that showed Dutch & English trends from the Netherlands.

As part of the next step we are looking at including Dutch, French, German, Spanish and Portuguese on Trendsmap.  Other languages would progressively follow thereafter.  Also included in this beta version are a number of other enhancements including better word placement, and enhanced resolution of the map (you will be able to zoom in a bit more).

Here are some screen shots giving a good indication of the change it makes when you use tweets from the ‘local’ languages to generate trends.

This first image is from the current site showing the Netherlands :

Main Trendsmap site showing The Netherlands, 15th of March 2010

This second one from our development version of the site shows the trends for the same region and time, but also using Dutch tweets to generate trends :

Beta Trendsmap site showing The Netherlands, 15th of March 2010

On a side note, if any geeky types out there happen to be heading to the Where 2.0 Conference in San Jose, WhereCamp in Mountain View, or Twitter’s Chirp Conference in San Francisco in the coming weeks, then please get in touch.  We are heading over from Australia, and will otherwise be in San Francisco for the period, and would love to meet up whilst there.


Welcome to the Trendsmap Blog

Hello all you Trendsmappers.

We’ve a lot of exciting new things coming up so we thought we’d act like it’s 2006 and start a blog!

Firstly we wanted to share with you some of the fantastic coverage we’ve had since we launched way back in Sept 09:

You can stay tuned on the new features we’ll be rolling out here, but we’d totally love it if you can fan us on our new Facebook page. We’ve got 3 x $100 vouchers that we’re giving away. Just become a fan before 31st March to enter the draw.

Naturally you should follow us on twitter, and we’ve got some fancy visualisations on our youtube channel.

Stay trendy!