7 Day History
3 types of internet communities that are blowing up right now:

- Rite of passage communities (i.e: going to college, first job in a new city)
- Education communities with a clear beginning and end phase (i.e: learn iOS)
- Communities driven by a charismatic leader

What else?
560万人のYouTubeチャネル登録者がいるNelk Filmsのアナリティクス。

600万回の再生回数でYouTubeの売上がゼロ。インフルエンサーは広告収入からグッズ(大体アパレル)とメンバーシップフィーでマネタイズする時代になったかを表す数字。 pic.twitter.com/cCAqav1HtK
.@NelkFilmz giving a rare look into their YouTube analytics.

6m views with $0 made from YouTube.

Their content isn’t able to be monetized on YouTube (partying, pranks, etc.), but it’s fascinating to watch how they’ve built a sustainable business via apparel and memberships. pic.twitter.com/7DAUCvJ9VN
When a consumer market is new, distribution wins. As consumer become educated, product wins. When products reach parity, brand wins.
2020年のメディア企業の立ち上げ方法 (1)


ステップ②:メルマガ + ポッドキャスト

ステップ③:メルマガ + ポッドキャスト + 他プラットフォームのコミュニティ(FBやDiscord)
How to start a media company in 2020:

Step 1: Newsletter
Step 2: Newsletter + podcast
Step 3: Newsletter + podcast + hosted community (ie: FB or Discord)
Step 4: Newsletter + podcast + hosted community + owned community
Step 5: Newsletter + podcast + communities + paid products
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