@noUpside | 67,341 followers
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In all seriousness though (and this ties into @benyt’s new article on the definition of misinfo) there is *substance* - the content - and *structure* - the network across/by which it spreads. The latter shapes the former & it’s what we should be looking to change.
My column: how misinformation spreads like the plague (mathematically) and what we can do to interrupt the superspreaders without taking down content @FTMag @ftweekend

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