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Hank Green
@hankgreen | 1,626,933 followers
OK, YouTube just announced very huge news for people in my world....they are going to start monetizing shorts and sharing the revenue and everyone (including, in some comms /YouTube itself/) is saying that creators get 45% but that's...not true.

So let's talk about that:
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Total of 14 replies and 22 quotes found
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Hank Green
@hankgreen
First, TikTok shares revenue with creators in a static fund...as TikTok gets bigger, that fund stays the same size, so creators actually make less money per view today than they did a year ago. Also, the fund sounds big in dollars, but it is very small as a % of their revenue.
  · View on Twitter
 
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Brian McManus
@TheBrianMcManus
@hankgreen I can only assume this also applies to creators that don’t use music labels music in their shorts, which also sucks. My % shrinking to prop up other creators content is BS. Let me license on my end.
  · View on Twitter
 
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Snazzy Labs
@SnazzyQ
Haha! There’s always the fine print. What do you think, @reneritchie? https://t.co/MgmKE2iaFx
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Dave
@Krtzyy
@hankgreen so hank does that mean I should start uploading shorts onto my main channel I still have no idea if that’s a good idea
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Rivr (PsyKoticRefuge) ♿🏳️‍⚧️
@PsyKoticRefuge
Good thread https://t.co/bkqZrSw5nd
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Bob Barnett
@photobobbarnett
@hankgreen @saradietschy Shorts ruin YouTube. It’s turning a great platform into meaningless recycled TikTok’s
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Church
@TMT_Church
Good read for those excited about the changes over on YT, but want to know what it actually entails..

As always god squad coming in with a W for the insight (@mermaiiden) https://t.co/M2rLTeq4pN
  · View on Twitter
 
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Kayle Clark
@kaclk
Interesting clarification from an OG YouTuber on how YouTube is monitoring and paying out on Shorts. https://t.co/odz5TtmFMl
  · View on Twitter
 
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Kirimae, Queen of Caffeine
@kirimae
Good thread and a must-read for users of YouTube shorts. https://t.co/rCr8GmJGS1
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Pupsker
@Pupsker
@hankgreen It is my time!
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Bunny
@fieryashes
A super important breakdown of recent YouTube news:
  · View on Twitter
 
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Dakota
@dakota_is_bored
@hankgreen So if I understand this, very roughly, half the revenue goes to YT, and then a quarter goes creator and quarter goes to music?
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Valerie Meachum
@valeriemeachum
I haven't had a dog in this hunt since they set a subscriber/engagement threshold for monetization in 2016, and the likelihood that I'll ever reach it is exceedingly slim. But these are things creators should know before chasing the algorithm in an attempt to get there. https://t.co/Gh0wSPkTw0
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Darrien Ⓥ
@meddlin_dev
A correction the recent YT news.

tl;dr Creators will start to get a cut of shorts, but it’s not the definitive “45%”. https://t.co/De3LWJYcEy
  · View on Twitter
 
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James Hansen
@hansenjames
Regardless of the splits I will be doing more shorts. Honestly it’s been surprisingly fun doing dumb tik toks and shorts https://t.co/Md3euPLGvQ
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Petar
@DirectTechYT
Basically shorts monetisation can buy you a candy bar and thats about it. https://t.co/ZhhFpbf15b
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John Fitzgerald
@jpfitz
@kneebon5 @Griffin2448 https://t.co/msIs5aDj4V
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Melanie M.
@Ms_MelanieM_
@xisumavoid Important context for today's YT announcement about shorts https://t.co/LQ8aG0ojie
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Marie Buhtz
@mbuhtz
Thread https://t.co/HcjneGBUWN
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Jamie Lynn Lano (they/she)
@jamielynnlano
@hankgreen @vdeviance The moment youtube took monetization away from anyone without a massive following is the moment I understood they don’t actually care about anyone there. You shouldn’t have to work for free earning them money for months or years or however long before you get your fair share.
  · View on Twitter
 
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Seb #SAGStrong
@CBMTalk
I don’t have much of a following at all so my voice doesn’t matter much here but a lot of creators put so much work and time into creating great content is sucks to see them getting ripped off by companies that definitely have the money to pay out https://t.co/KlLauE6b37
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Drex (he/him)
@DrexFactor
Important thread for creators on YouTube! Shorts are now monetized but not in the way YT wants you to think. https://t.co/Le4OvwAWEe
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JRisJunior (he/him)
@JRisJunior
Informational thread for YouTube shorts revenue sharing, as Hank Green understands it. https://t.co/kIaQ45DiQJ
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Jon
@TheRealJonDub
@hankgreen https://t.co/RSQgk9sMv8
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Tiffany Regaudie 💥
@tregaudie
Important thread. I think YouTube is the only viable TikTok competitor. https://t.co/hsThRWfqnk
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Anna Margaret
@itsannamargaret
This is a great explanation and realistic look at the monetization of YouTube shorts! https://t.co/S4Z83v9Lh8
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YaboiJosh
@joshisyaboi
@hankgreen What I’m getting from this is that I can use copyright music, to be more favourite by the algo and ride popular trends which = more views

And I’ll still get paid
  · View on Twitter
 
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CRG Reezie🔜 DH Atlanta
@badgirlReezie
??? https://t.co/5Os93wRbHI
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Lynn
@VeryLynnLV
@hankgreen Is this still better than what tiktok is doing?
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Martin SFP Bryant
@MartinSFP
Interesting thread on the nuance of YouTube Shorts monetisation.
  · View on Twitter
 
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Psych Nerd 🤟🧠🏳️‍🌈
@ndpsychnerd
@RubberNinja Seems like it's 45% of an unknown amount? This is so confusing
https://t.co/vKJl0pR9lU
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Jackie Pearce
@JackieMPearce
Am actual breakdown of the big YouTube news today https://t.co/MTQbZlU3YU
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JACLYN LAROCHE
@Jclynlrch
@hankgreen I appreciate you talking about this. I signed up for premium a month ago because beforehand I didn’t know how me being premium and my viewership would impact the revenue the creators I watch rely on. Knowing it’s better for y’all was what I needed to know! Keep talking!
  · View on Twitter
 
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Andrew Allen
@AndrewA_BeKind
@hankgreen Can you explain this using 17th century kitchen utensils?
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Dan 🐾
@realDan203
@hankgreen I wish they’d offer an option to disable shorts on the TV app. I watch a LOT of YouTube on an actual TV via Apple TV and the shorts are clogging up my subscription list. I have no interest in TicTok and no interest in shorts. I like your long form content that’s the proper aspect
  · View on Twitter
 
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