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Analysed 2,055 tweets, tweets from the last 84 weeks.
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Last 50 tweets from @MarketingBrew
Marketing Brew ☕️ Retweeted ·  
With the #SuperBowl a few weeks away, #crypto & #web3 company #ads /#commercials will be THE biggest story across the brand / advertising landscape.
I chatted with @MorningBrew @MarketingBrew and shared (some of) my thoughts about what to expect and why.
morningbrew.com/marketing/stor…
 
Sports Illustrated is once again trying to put a modern spin on its Swimsuit Issue. bit.ly/3IpD7jg
 
As of this week, IG is officially testing Instagram Subscriptions, a feature that lets a creator’s fans pay anywhere from 99 cents to $99.99 for access to exclusive, Close Friends–type content. bit.ly/33xmyDi
 
👀 A spokesperson for Crypto.com told us that the brand is “not sharing any details on our Super Bowl ad aside from that we’re doing one.”

Sponsored by @impactdotcom. bit.ly/3rymKdg
Replying to @MarketingBrew
Will cryptocurrency and NFT ads make a meaningful impression on Super Bowl viewers?
 
👀 A spokesperson for Crypto.com told us that the brand is “not sharing any details on our Super Bowl ad aside from that we’re doing one.”

Sponsored by @impactdotcom. bit.ly/3rymKdg
 
Marketing Brew ☕️ Retweeted ·  
Ads can be helpful, high quality, nonintrusive content.

Good ads are good.
morningbrew.com/marketing/stor… via @MarketingBrew
 
Marketing Brew ☕️ Retweeted ·  
In 2021, hot-sauce purchases on @Instacart peaked during—you guessed it—the Super Bowl. 🔥🏈

morningbrew.com/marketing/stor… via @MarketingBrew @ameyers_
 
Marketing Brew ☕️ Retweeted ·  
Kudos to @MorningBrew to always providing grey matter fodder for the curious marketer. 🤔

Their article mentions the future of interactive ads (i.e. talk to it and it will talk back!) morningbrew.com/marketing/stor…
Technology has created even more consumer touchpoints than ever before.
 
Marketing Brew ☕️ Retweeted ·  
So excited about my first feature-length story in @MarketingBrew today! Took a look at interactive audio ads. TL;DR: You talk to them, they talk back, thanks to conversational AI. That opens the door for more real-time audio campaign insights.
morningbrew.com/marketing/stor…
 
 
People don’t exactly love targeted ads, but @iab is pushing back. bit.ly/3KqaHr4
 
Marketing Brew ☕️ Retweeted ·  
Great piece from @ameyers_: Audio ads are getting more interactive, asking listeners not only to pay attention during ad breaks from their music or podcasts, but also engage with ads by clicking their screens—or even talking back. morningbrew.com/marketing/stor…
 
📢 As advertisers funnel more dollars into podcasting and audio platforms, the demand for innovative formats has increased.

For marketers, interactive audio ads make it easier to learn why people don't click, writes @ameyers_. bit.ly/3GP7UFA
 
 
Marketing Brew ☕️ Retweeted ·  
🎨 @PicsartStudio went to Boring, Oregon to “Unboring” some local biz branding. morningbrew.com/marketing/stor… via @MarketingBrew
 
In reply to @MarketingBrew
In its latest push for Dry January, Heineken is having a little fun by nodding to one specific drinking superstition. bit.ly/3FkoiMY
Replying to @MarketingBrew
In a campaign for its fruit cups, Dole mined memes and came back with two spots that would make absurdist comedy duo Tim & Eric blush. bit.ly/3Kp2qUg
 
Boring stars in Picsart’s new campaign. Literally. bit.ly/3GJIfy1
 
Marketing Brew ☕️ Retweeted ·  
Didn't think I'd appreciate the word "deathcare," but then I read this. Very interesting story.
 
Marketing Brew ☕️ Retweeted ·  
The funeral home under my old apartment got a redesign. My story on a 'contemporary' funeral home and the new companies taking on death.
morningbrew.com/marketing/stor…
 
How a Brooklyn funeral home is trying to put a modern spin on death. bit.ly/3tFFn1y
 
Marketing Brew ☕️ Retweeted ·  
It's electric. ⚡️⚡️⚡️

In 2021, automakers spent $248 million on national TV ads featuring EVs, up 282% from $65 million in 2020, per @business. bit.ly/3tH0MaA
 
That too.
Read this as "Time spent screaming is going up" pic.twitter.com/XtdHENwN3b
 
Marketing Brew ☕️ Retweeted ·  
My take: ads are not allowed until they are. I'd bet there will be at some point in the future. What do you say @davemorgannyc ?

Many popular platforms aren’t ad-supported. morningbrew.com/marketing/stor… via @MarketingBrew
 
I really like what @MarketingBrew is doing with its newsletters nowadays
 
New data from Nielsen released last week breaks down how Americans are watching TV and on which platforms. bit.ly/3Igcf57
 
.@Twitter has a few nuggets of research for brands to peruse as they m̴a̴k̴e̴ ̴W̴o̴r̴d̴l̴e̴s̴ craft social strategies for 2022. bit.ly/3qEdBR3
 
Marketing Brew ☕️ Retweeted ·  
Why one brand partnered with @deuxmoiworld, the celeb gossip Instagram account, for a giveaway—and how it went. morningbrew.com/marketing/stor… via @MarketingBrew
 
Marketing Brew ☕️ Retweeted ·  
When a big-name celebrity comes out with their own product, are you inclined to buy?

@MarketingBrew dives into the oversaturation of celeb brands: ow.ly/514350Hrwjw
 
Deuxmoi, an Instagram account that’s basically IRL Gossip Girl, is getting in on the giveaway game. bit.ly/3fCJjYS
 
Some of the usual suspects say they won’t be running Super Bowl ads this year. bit.ly/3FFLdT5
 
Some ads related to periods, menopause, and fertility were rejected by the platform, according to the companies surveyed. bit.ly/3rcxQ7F
 
The chain’s new spicy offering comes with a milkshake—and a TikTok challenge. bit.ly/33b5cf9
 
There were some particularities that helped NBCUniversal lock in ad dollars early at favorable price points. 🏈

Sponsored by @impactdotcom. bit.ly/3FGcfd7
 
Day by day: 24% of people @the_IMFactory surveyed said they shop on social media more than once a week, with 29% saying once a week. bit.ly/3ri7GQW
 
One of the biggest acquisitions in video-game history is upon us. 👀 bit.ly/3GtyL9X
 
 
Edelman will keep that fossil-fuel money, thank you very much. bit.ly/34PPrL9
 
If executed smartly, long-term partnerships can boost audiences for streaming services at the outset and help retain customers of both businesses.

@kelseymsutton explains. 👇

bit.ly/3A2ToHN
 
Marketing Brew ☕️ Retweeted ·  
since the new year I've started getting pitches about 'zero party data' so...is this a forced buzzword or a real thing?
 
The global spot takes viewers through different ages and across different geographies, from the Victorian era to modern day. bit.ly/3FkoiMY
 
In reply to @MarketingBrew
This colorful ad is framed around inclusivity and includes Lego minifigures only serious fans would recognize. bit.ly/3q9kjx6
Replying to @MarketingBrew
In its latest push for Dry January, Heineken is having a little fun by nodding to one specific drinking superstition. bit.ly/3FkoiMY
 
Oscars viewership plunged to an all-time low in 2021. 📉

🎤 Tapping a charismatic host may urge audiences to tune back in. But it won’t be easy. bit.ly/3tlz9DL
 
 
“Advertising should work like life works. You don’t go to a bar and then just buy a bunch of people’s drinks and become the most interesting person. You have to have something interesting to say.” — @MojoSupermarket's @Your_Average_Mo bit.ly/3r9rhmo
 
Marketing Brew ☕️ Retweeted ·  
Some ads related to periods, menopause, and fertility were rejected by the platform, according to the companies surveyed. morningbrew.com/marketing/stor… via @MarketingBrew
 
Arby’s has been a relatively low-key player in the chicken-sandwich wars... until now. bit.ly/33b5cf9
 
Marketing Brew ☕️ Retweeted ·  
"Called Jump, it’s billed as the first 'tokenized community for marketing and advertising professionals.'" morningbrew.com/marketing/stor…
 
Marketing Brew ☕️ Retweeted ·  
JUMP is a safe space for marketing professionals to learn, practice, and grow in web3. Where we are going is TBD, but we're confident in JUMP contributors to take us there.

Thanks for the thoughtful piece @MorningBrew @Ryanbarwick.

morningbrew.com/marketing/stor…
 
.@IntimacyJustice found that 50% of businesses that provide health products and services specifically for women and nonbinary individuals had their entire accounts suspended, at least temporarily, by Facebook. bit.ly/3rcxQ7F
 
Marketing Brew ☕️ Retweeted ·  
Today, the Center for @IntimacyJustice released a report on how @Meta's ad-blocking practices have impacted health products and services specifically for women and nonbinary individuals, after a study of 60 businesses in the space. morningbrew.com/marketing/stor… via @MarketingBrew
 
 
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