User Overview
Matt Navarra 
Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Head of Social Media @TheNextWeb | Founder of Geekout Newsletter
Join 26K+ subscribers ➜
Joined
Tweets
144K
Following
6.00K
Followers
156,698
Likes
109K
Listed
3.30K
Followers and Following
Followers
Following
Tweet Stats
Analysed 42,000 tweets, tweets from the last 215 weeks.
Tweets Day of Week (UTC)
Tweets Hour of Day (UTC)
Key:
Tweets
Retweets
Quotes
Replies
Tweets Day and Hour Heatmap (UTC)
| Top Applications | Count | % |
|---|---|---|
|
|
18,060 | 43.0% |
|
|
12,636 | 30.1% |
|
|
8,757 | 20.9% |
|
|
2,138 | 5.1% |
|
|
247 | 0.6% |
|
|
68 | 0.2% |
|
|
39 | 0.1% |
|
|
16 | 0.0% |
|
|
16 | 0.0% |
|
|
4 | 0.0% |
|
|
3 | 0.0% |
|
|
3 | 0.0% |
|
|
3 | 0.0% |
|
|
3 | 0.0% |
|
|
3 | 0.0% |
|
|
2 | 0.0% |
|
|
1 | 0.0% |
|
|
1 | 0.0% |
| More | ||
| Less | ||
| Top Tweet Types | Count | % |
|---|---|---|
| Tweet | 21,387 | 50.9% |
| Retweet | 12,977 | 30.9% |
| Reply | 5,662 | 13.5% |
| Quote | 4,650 | 11.1% |
| Top Content Types | Count | % |
|---|---|---|
| URL | 23,094 | 55.0% |
| Photo | 7,883 | 18.8% |
| Video | 716 | 1.7% |
| GIF | 593 | 1.4% |
| Top Domains in URLs | Count | % |
|---|---|---|
|
|
693 | 8.4% |
|
|
646 | 7.8% |
|
|
341 | 4.1% |
|
|
236 | 2.9% |
|
|
234 | 2.8% |
|
|
213 | 2.6% |
|
|
185 | 2.2% |
|
|
184 | 2.2% |
|
|
181 | 2.2% |
|
|
178 | 2.2% |
| More | ||
| Less | ||
@fbnewsroom 
@instagram - Instagram
@InstagramComms - Instagram Comms| Top Hashtags | Count | % |
|---|---|---|
| 673 | 1.6% | |
| 268 | 0.6% | |
| 117 | 0.3% | |
| #coronavirus | 91 | 0.2% |
| #reels | 73 | 0.2% |
| #socialmedia | 57 | 0.1% |
| #tiktok | 51 | 0.1% |
| #ad | 48 | 0.1% |
| #snapchat | 44 | 0.1% |
| #covid19 | 35 | 0.1% |
| 34 | 0.1% | |
| #twitterspaces | 30 | 0.1% |
| #clubhouse | 26 | 0.1% |
| #reclaimsocial | 25 | 0.1% |
| #appleevent | 24 | 0.1% |
| #1 | 19 | 0.0% |
| #facebookdown | 19 | 0.0% |
| #superbowl | 18 | 0.0% |
| #eng | 18 | 0.0% |
| #jetlovers | 16 | 0.0% |
| #instagramdown | 12 | 0.0% |
| #riptwitter | 12 | 0.0% |
| #geekout | 12 | 0.0% |
| #paris | 12 | 0.0% |
| #messenger | 11 | 0.0% |
| #2 | 11 | 0.0% |
| #oneteam | 11 | 0.0% |
| #breaking | 11 | 0.0% |
| 10 | 0.0% | |
| #meta | 10 | 0.0% |
| #android | 10 | 0.0% |
| #valentinesday | 10 | 0.0% |
| #eurovision | 10 | 0.0% |
| #worldcup | 9 | 0.0% |
| #nfts | 9 | 0.0% |
| #twitterdown | 8 | 0.0% |
| #newtwitter | 8 | 0.0% |
| #ios | 8 | 0.0% |
| #sponsored | 8 | 0.0% |
| #digital2022 | 8 | 0.0% |
| #onlinesafetybill | 7 | 0.0% |
| #socialmediamanager | 7 | 0.0% |
| #halloween | 7 | 0.0% |
| #hashtags | 7 | 0.0% |
| #twitterapi | 7 | 0.0% |
| #bitcoin | 7 | 0.0% |
| #stayhome | 7 | 0.0% |
| #wearamask | 7 | 0.0% |
| #whatsappdown | 7 | 0.0% |
| #darewinresidency | 7 | 0.0% |
| More | ||
| Less | ||
| Top Words | Count | % |
|---|---|---|
| tiktok | 3,755 | 8.9% |
| feature | 1,967 | 4.7% |
| users | 1,593 | 3.8% |
| elon | 1,491 | 3.6% |
| musk | 1,438 | 3.4% |
| meta | 1,263 | 3.0% |
| testing | 1,167 | 2.8% |
| creators | 967 | 2.3% |
| features | 884 | 2.1% |
| managers | 821 | 2.0% |
| geekout | 782 | 1.9% |
| launches | 747 | 1.8% |
| accounts | 713 | 1.7% |
| adds | 669 | 1.6% |
| tools | 523 | 1.2% |
| snapchat | 521 | 1.2% |
| reels | 515 | 1.2% |
| being | 510 | 1.2% |
| profile | 478 | 1.1% |
| using | 469 | 1.1% |
| creator | 467 | 1.1% |
| ability | 439 | 1.0% |
| zuckerberg | 435 | 1.0% |
| company | 426 | 1.0% |
| create | 425 | 1.0% |
| trump | 423 | 1.0% |
| any | 415 | 1.0% |
| brands | 405 | 1.0% |
| available | 405 | 1.0% |
| added | 400 | 1.0% |
| spaces | 395 | 0.9% |
| looks | 379 | 0.9% |
| clubhouse | 378 | 0.9% |
| platforms | 354 | 0.8% |
| every | 349 | 0.8% |
| plans | 334 | 0.8% |
| sharing | 333 | 0.8% |
| updates | 332 | 0.8% |
| groups | 331 | 0.8% |
| messages | 327 | 0.8% |
| useful | 322 | 0.8% |
| change | 299 | 0.7% |
| metaverse | 298 | 0.7% |
| adding | 297 | 0.7% |
| options | 293 | 0.7% |
| verification | 290 | 0.7% |
| before | 290 | 0.7% |
| influencers | 289 | 0.7% |
| including | 281 | 0.7% |
| details | 281 | 0.7% |
| More | ||
| Less | ||
| Top Emojis | Count | % |
|---|---|---|
| 👀 E0.6 Eyes | 980 | 2.3% |
| 👇 E0.6 Backhand Index Pointing Down | 588 | 1.4% |
| ❤ Heavy Black Heart | 454 | 1.1% |
| 🔥 E0.6 Fire | 355 | 0.8% |
| 😆 E0.6 Grinning Squinting Face | 299 | 0.7% |
| ✨ Sparkles | 268 | 0.6% |
| 😮 E1.0 Face With Open Mouth | 185 | 0.4% |
| 🤔 E1.0 Thinking Face | 149 | 0.4% |
| 🚨 E0.6 Police Car Light | 147 | 0.4% |
| 📈 E0.6 Chart Increasing | 130 | 0.3% |
| More | ||
| Less | ||
Tweets
Discord is finally adding themes — for Nitro subscribers theverge.com/2023/3/17/2364…
TikTok Tries to Allay Advertisers’ Concerns as U.S Ban Threat Looms
• TikTok held a data security summit with advertisers last month
• Advertisers are considering alternative outlets in case of a ban
• If advertisers cut spending, they’ll do so quietly theinformation.com/articles/tikto…
• TikTok held a data security summit with advertisers last month
• Advertisers are considering alternative outlets in case of a ban
• If advertisers cut spending, they’ll do so quietly theinformation.com/articles/tikto…
TikTok Creators Contemplate Life After Possible Ban in the U.S: ‘It All Can Be Taken Away’ wsj.com/articles/tikto…
Social media content moderators lead charge for better rights
“I had to review 1,000 videos a day...The system is tracking every second of our activity" - Former TikTok moderator
The average salary of a content moderator in the UK is about £25k a year
ft.com/content/63a0ba…
“I had to review 1,000 videos a day...The system is tracking every second of our activity" - Former TikTok moderator
The average salary of a content moderator in the UK is about £25k a year
ft.com/content/63a0ba…
thinking about how to enable more conversation-specific notifications (ie. being alerted when there are new replies to a tweet even if you're not the author). wdyt??
ps. huge thanks to @gregstwiterr for the idea
ps. huge thanks to @gregstwiterr for the idea
The BBC Calls for Staff to Remove TikTok from Corporate Devices socialmediatoday.com/news/the-bbc-c…
Starting next weekend, the BBC will be showing the, er, TikTok Women’s Six Nations…
BBC urges staff to delete TikTok from company mobile phones theguardian.com/technology/202…
From the news organisation that has plans to be the biggest one on TikTok
BBC just emailed all staff about use of TikTok:
If “you do not need TikTok for business reasons, TikTok should be deleted from BBC corporate mobile devices”
BBC says it’s reviewing whether to ban TikTok on all corporate devices
If “you do not need TikTok for business reasons, TikTok should be deleted from BBC corporate mobile devices”
BBC says it’s reviewing whether to ban TikTok on all corporate devices
How many people are going to buy this just so they can get help with a hacked account or some other account issue engadget.com/metas-paid-ver…
I literally mute it if it comes on!
I absolutely can’t stand the song ‘Somewhere over the rainbow’
the most honest thing someone could know about you is?
Your For You Page.
You can now buy Instagram verification in the US
Meta launches paid verification on Instagram and Facebook in the U.S
Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile
HOWEVER...
The U.S version of the Meta Verified WON'T include the increased reach benefit techcrunch.com/2023/03/17/met…
Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile
HOWEVER...
The U.S version of the Meta Verified WON'T include the increased reach benefit techcrunch.com/2023/03/17/met…
I've noticed the "For You" twitter tab is nearly all tweets with pic/video/link or quote tweets. I have to scroll pretty far town to find a tweet that is just plain text. I can imagine the reasons (same as Insta forcing Reels etc), but I hate it. Anyway
Possibly sensitive media. Public access unavailable.
Banning TikTok Would Be Early Christmas Gift to Mark Zuckerberg
I spoke to @BusinessInsider about what Meta stands to gain from a TikTok ban in the U.S... businessinsider.com/mark-zuckerber…
I spoke to @BusinessInsider about what Meta stands to gain from a TikTok ban in the U.S... businessinsider.com/mark-zuckerber…
Twitter is down-ranking accounts belonging to competitors incl. TikTok, Snap, Meta, and Instagram!
The down-ranking has been applied to more of TikTok’s accounts than any other company’s (19 in total) incl. @TikTok_US, @TIkTokSports, @TikTokSupport
open.substack.com/pub/platformer…
The down-ranking has been applied to more of TikTok’s accounts than any other company’s (19 in total) incl. @TikTok_US, @TIkTokSports, @TikTokSupport
open.substack.com/pub/platformer…
Launching soon for social media managers...🚀
Geekout PRO.
A new premium Geekout experience for social media VIPs.
✏️ Join waitlist (500+ signed up already!): forms.gle/oTWkvVV28DgBng…
Geekout PRO.
A new premium Geekout experience for social media VIPs.
✏️ Join waitlist (500+ signed up already!): forms.gle/oTWkvVV28DgBng…
Twitter followers in France
I was interviewed by @_M_AELYS for a fun article all about Vine!
You'll find it in the latest edition of @SocietyOfficiel
I was interviewed by @_M_AELYS for a fun article all about Vine!
You'll find it in the latest edition of @SocietyOfficiel
Meta Adds New Safety Resource Section for Journalists
The hub includes a 48-page Safety Guide for journalists socialmediatoday.com/news/meta-adds…
The hub includes a 48-page Safety Guide for journalists socialmediatoday.com/news/meta-adds…
TikTok plans to fight threat of a ban by flooding Washington D.C. with influencers! 😆
TikTok is paying for the cost of sending influencers to D.C.
I think you call this the "whatever the fuck it takes / last throw of the dice" strategy politico.com/news/2023/03/1…
TikTok is paying for the cost of sending influencers to D.C.
I think you call this the "whatever the fuck it takes / last throw of the dice" strategy politico.com/news/2023/03/1…
Scottish Parliament 'strongly advises' staff to remove TikTok from work devices news.sky.com/story/tiktok-t…
Justice Department Probes TikTok’s Tracking Of U.S. Journalists wsj.com/articles/justi…
"I think we've lost the soul of what made Instagram Instagram"
"My biggest regret, I think, at Instagram is how commercial it got"
- @Kevin Systrom, Co-founder of Instagram businessinsider.com/instagram-cofo…
"My biggest regret, I think, at Instagram is how commercial it got"
- @Kevin Systrom, Co-founder of Instagram businessinsider.com/instagram-cofo…
We’re starting to test Meta Verified in the US, so more creators can grow on @instagram and @facebook with account verification and access to support.
Learn more: about.fb.com/news/2023/02/t…
Learn more: about.fb.com/news/2023/02/t…
Our Meta Verified test is expanding to the US this week. The US test will reflect some initial learnings and feedback we saw.
Latest info here 👇🏼
about.fb.com/news/2023/02/t…
Latest info here 👇🏼
about.fb.com/news/2023/02/t…
YouTube Studio rolls out podcast support and tools for Creators 9to5google.com/2023/03/17/you…
YouTube Studio rolls out podcast support and tools for Creators
9to5google.com
Meta launches paid verification on Instagram and Facebook in the U.S
Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile
HOWEVER...
The U.S version of the Meta Verified WON'T include the increased reach benefit techcrunch.com/2023/03/17/met…
Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile
HOWEVER...
The U.S version of the Meta Verified WON'T include the increased reach benefit techcrunch.com/2023/03/17/met…
Midjourney does a great ‘Mark Zuckerberg looking at a smartphone in shock’ oil painting.
Twitter’s Plans to Take on TikTok Are Going Nowhere
Discussions Over Licensing Music Have Stalled
"[Musk] eliminated some of the people responsible for music rights talks in several rounds of layoffs, leaving labels with few remaining Twitter contacts" nytimes.com/2023/03/17/tec…
Discussions Over Licensing Music Have Stalled
"[Musk] eliminated some of the people responsible for music rights talks in several rounds of layoffs, leaving labels with few remaining Twitter contacts" nytimes.com/2023/03/17/tec…
Social media managers... This is for you❤️
EVERYTHING you need to know this week
Featuring
🔥 TikTok's harsh new nickname for Zuck
🙏 The Influencer Simulation game
❤️ How to get Geekout PRO for 1 year for FREE
+ more
I pulled it all together for you👇geekout.mattnavarra.com/p/he-probably-…
EVERYTHING you need to know this week
Featuring
🔥 TikTok's harsh new nickname for Zuck
🙏 The Influencer Simulation game
❤️ How to get Geekout PRO for 1 year for FREE
+ more
I pulled it all together for you👇geekout.mattnavarra.com/p/he-probably-…
YouTube restores Donald Trump's account after 2-year suspension
Trump will also now be able to buy YouTube ads for his campaign axios.com/2023/03/17/tru…
Trump will also now be able to buy YouTube ads for his campaign axios.com/2023/03/17/tru…
TikTok & MLS announces new multi-year partnership
The partnership includes the launch of a new MLS Hub, featuring content from MLS Clubs, and players - all in one place.
newsroom.tiktok.com/en-us/tiktok-a…
The partnership includes the launch of a new MLS Hub, featuring content from MLS Clubs, and players - all in one place.
newsroom.tiktok.com/en-us/tiktok-a…
WhatsApp’s attachment menu could soon get a much-needed makeover androidpolice.com/whatsapp-attac…
Elon Musk's Twitter Blue Breaking EU Pricing Rules For Not Advertising Price Inclusive of VAT businessinsider.com/elon-musk-twit…
Top EU judge expects a wave of litigation from tech giants including Meta against new law reuters.com/technology/top…
Mark Zuckerberg just announced Meta Verified is rolling out in the U.S today ✅
Go get your Instagram account verified... for $12 p/m pic.twitter.com/vcDroWYQfl
Go get your Instagram account verified... for $12 p/m pic.twitter.com/vcDroWYQfl
Mark Zuckerberg just announced Meta Verified is rolling out in the U.S today ✅
Go get your Instagram account verified... for $12 p/m
Go get your Instagram account verified... for $12 p/m
Twitter followers in France
I was interviewed by @_M_AELYS for a fun article all about Vine!
You'll find it in the latest edition of @SocietyOfficiel
I was interviewed by @_M_AELYS for a fun article all about Vine!
You'll find it in the latest edition of @SocietyOfficiel
Ce sont des choses qui arrivent : entre le bouclage de ce numéro et aujourd'hui, Meta, la maison-mère de Facebook, a rajouté 10 000 licenciements à son compteur. Raison de plus pour lire le nouveau Society, disponible dès ce jeudi. pic.twitter.com/2blaJqOm78
Launching soon for social media managers...🚀
Geekout PRO.
A new premium Geekout experience for social media VIPs.
✏️ Join waitlist (500+ signed up already!): forms.gle/oTWkvVV28DgBng…
Geekout PRO.
A new premium Geekout experience for social media VIPs.
✏️ Join waitlist (500+ signed up already!): forms.gle/oTWkvVV28DgBng…
