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Analysed 2,431 tweets, tweets from the last 725 weeks.
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Last 50 tweets from @mosseri
Something you’re most grateful for this year related to social media. I’ll go first.

1️⃣ @TwitterSpaces
2️⃣ IG link sticker

Thank you, @Mr_DannySingh, @mosseri, and all teams involved. pic.twitter.com/KGM3q7L6Pn
Replying to @KatieMcKiever @TwitterSpaces and 1 otherfalse
🙏🏼
 
In reply to @talter
Interstellar
Replying to @jj_redick @talter
🤦🏻‍♂️
 
Parental control for teens? I really get baffled by how idiotic they consider teens to be, to not overcome "parental controls" with tech that teens understand much better than their parents
Replying to @nimsaw
You can say the same about 12 years olds and their ability to lie about their age. There are no full proof solutions, just many pieces to a better system. The most important thing is that the default experience is safe, but parental controls can be helpful for a lot of families.
 
There's an important discussion happening right now about keeping young people safe online. I've been thinking a lot about how Instagram shows up, and I'm looking forward to sharing more of the work we're doing in the weeks ahead 🙏🏼
 
 
Covering ✌️ this week:
- Carousel Deletion (finally!)
- Rage Shake

Did you know about these 💎s? Any other features you’d like me to cover? Let me know 👇
 
In reply to @mosseri
Fair enough, though it's interesting to think about which option would lead to more unpredictablity/engagement-chasing. Both seem pretty centered around engagement unless I'm missing something (possible 😂). For Badges, you have to go live, engaging your audience, right?.
Replying to @abebrown716
True, but ultimately it’ll be your followers who decide whether or not to get out their wallets. Backing up though, we need a range of ways for creator to make a living.
 
I remain unconvinced that micropayments like Badges can offer any creator significant earnings power. If Instagram did want "to be the best place for creators," it would start an ad-revenue share program, like YouTube's.

YT still the gold standard for creators who want the $$$.
Replying to @abebrown716
Badges won’t be mrev-sharesor all creators, but they do seem to have potential for a number of small creators. We’re working on rev-shares, but that ties payouts to engagement, which is unavoidably volatile. I’m more bullish on ideas that provide more predictable income.
 
We want Instagram to be the best place for creators to make a living.

Today, we’re rolling out Badges in Live for all eligible creators in the US. Learn more about Badges and eligibility here: business.instagram.com/creators/earn-…
 
Testing “Take a Break” 🧑‍🔬

We started testing a new feature called “Take a Break” this week. This opt-in control enables you to receive break reminders in-app after a duration of your choosing.

I’m excited to dig into the results & hopefully launch this sometime in December. ✌🏼
 
 
 
📣New Stories Features 📣

We’ve rolled out new ways to share in Stories:
- Link Sticker
- Add Yours Sticker
- Diwali Stickers

Check out the new #ShareYourLight #Diwali stickers by @neethigoldhawk in your stories tray. ✌🏼
 
Replying to @mosseri @CaseyNewton and 1 otherfalse
Finally got my dancing shoes on 🕺  
They said it would never happen… Twitter Card previews start rolling out TODAY. 👀

Now, when you share an Instagram link on Twitter a preview of that post will appear. 🙌 pic.twitter.com/XSZRx9dzd1
 
Very excited about this… it’s long overdue.
They said it would never happen… Twitter Card previews start rolling out TODAY. 👀

Now, when you share an Instagram link on Twitter a preview of that post will appear. 🙌 pic.twitter.com/XSZRx9dzd1
 
Well now I’m wondering why they’ve never made a desktop keyboard.
Replying to @dmierau
Is that a square monitor??
 
After testing in Japan and Indonesia, we just launched the Add Yours sticker globally – a new sticker that creates a public thread in Stories.

Have already seen some really fun prompts out there that are bringing people together. 🙏🏼
 
Adam Mosseri Retweeted ·  
All right ya’ll buckle up it’s time for this year’s round-up of Japan’s #地味ハロウィン (mundane Halloween) costumes. Outfits so ordinary they have to be explained.
 
In reply to @FloodVal
Oh wow. Just checked mine and i FINALLY got it. Yeayyy pic.twitter.com/ZCryuY6o3X
 
Answering all of your @Meta questions and discussing Instagram’s role in the ✨metaverse✨. AMA. 👉 instagram.com/stories/mosseri
 
Adam Mosseri is a lovely human and makes most things sounds sensible so here's his take on what the #Metaverse is. My view: any internet you have to "be in" implies a need for *gadgets* to participate. If that's the case, billions of people can't get through the door.
Replying to @corinne_podger
The primary way people are going to access these worlds for years is going to be through two dimensional interfaces, like Instagram.
 
Meta and Instagram’s Future

The future of the ✨metaverse✨ is not yet defined – and I find that really exciting. Looking forward to continuing our work in this space and building this new medium together. ✌🏼
 
Been working on this one for a while now... Facebook company is now @Meta 👋👋👋 I'm excited about creating a more immersive Instagram experience in the metaverse... A lot more to come. ✨
 
In reply to @LaurenGoode
Zuck never meta verse he didn’t like.
 
Adam Mosseri Retweeted ·  
Today we're introducing Meta, which brings together our apps and technologies under a new company brand. Learn more about how we’re helping build the metaverse and other news from Connect. about.fb.com/news/2021/10/f…
The Facebook Company Is Now Meta - Meta
about.fb.com
 
Adam Mosseri Retweeted ·  
We're still years away from the metaverse, but we're already working hard to help build the foundational technologies we need as well as laying down the groundwork to enable creators to build worlds and goods so they can make a living in these continuous digital spaces
 
Zuck’s with the greatest easter egg ever in his Metaverse presentation pic.twitter.com/fIMb6tAMTP
 
Can't put my finger on it but this Facebook presentation contains extremely high levels of "older Millennial who got really into TikTok during the pandemic" energy
Replying to @kevinroose
That feels a little too much like my personal experience…
 
Hi, nice party. Which way to the name change? pic.twitter.com/wPqCtHagoj
Replying to @Kantrowitz
I think that’s supposed to be me…
 
In reply to @MikeIsaac
i predict a lot of memes
 
If Facebook rename themselves to “The” it’ll be harder to look up news about the company in the future

#SEO
Replying to @wongmjane
🤦🏻‍♂️
 
 
In reply to @mosseri
Weigh in on individual pieces of media, I mean. Obviously the algorithms are human designed and calibrated.
Replying to @kevinroose @CaseyNewton and 3 others
For classifiers people weigh in on individual pieces of media to create labels / data sets, which the classifiers are then trained on. Best practice to evaluate a classifier is to have people weigh in on individual pieces of media and compare their take to the classifier output.
 
In reply to @CaseyNewton
All these platforms combine human review and algorithmic optimization now, seems like the only real difference is whether the humans weigh in before or after the algorithms.
Replying to @kevinroose @CaseyNewton and 3 others
Actually for a lot of ranking people weigh in before *and* after. People label content for classifiers, make decisions about what to use the outputs of ranking for, and manually evaluate how systems do.
 
Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story.

We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼
 
In reply to @karaswisher
Replying to @MarketingAtom @karaswisher and 1 otherfalse
🙄😮
 
In reply to @mkarolian
That's overly simplistic. If we stopped ranking Feed a lot of problems would get worse, not better. Every time we've tested it Feed has shifted significantly towards more public content, where more problems are, and we lose the ability to demote problematic content.
Replying to @mosseri @mkarolian and 2 others
I do worry about polarization, but the data doesn't point at ranking or social media. It's a problem that is much more acute here in the US. It's been on the rise long before the internet. And older populations, who use social media less, are more polarized, not less.
 
In reply to @oneunderscore__
It’s the original sin of newsfeed.
Replying to @mkarolian @oneunderscore__ and 1 otherfalse
That's overly simplistic. If we stopped ranking Feed a lot of problems would get worse, not better. Every time we've tested it Feed has shifted significantly towards more public content, where more problems are, and we lose the ability to demote problematic content.
 
In reply to @mosseri
I was talking mostly about Newsfeed incentivizing long, winding comment threads, like the one in the Katie Notopoulos article from the internal research, which I suppose was buffeted by the emoji reax.
I agree the concern about comments has more legs than the concern about angry emojis.
 
In reply to @mosseri
I guess what I still don't get is, after all this time, how someone wouldn't instantly think, "Wait, isn't this just going to constantly incentivize arguments? Won't people correcting a loud and wrong person, then going back and forth, be first in perpetuity?"
Well one, this was back in February of 2016 – about.fb.com/news/2016/02/r…. Two, reactions were used a lot less back then and anger was the least used. Hindsight being 20/20, I would have done things differently, but honestly I’m not convinced this was one of our bigger mistakes.
Reactions Now Available Globally - About Facebook
about.fb.com
 
In reply to @mosseri
Adam, did the team ever vary the order of the reactions as a way of testing position vs emoji when it came to what users actually selected?
No. We picked reactions based on what comments and stickers we saw most used across different countries, and ordered them accordingly and consistently for everyone.
 
In reply to @mosseri
As you point out in your fifth paragraph, we learned and iterated as we always do. Also worth noting that, if my memory serves me right, the order of how popular each reaction was was strictly the order they appear in the UI, and the angry reaction is last.
Replying to @mosseri @WillOremus
The documents your piece refer to are screenshots of Workplace, which is our internal messaging board. It’s the equivalent of taking a picture of a Slack message.
 
In reply to @WillOremus
This one is on me as I was running Feed at the time. But, as your tweet points out but your headline not, we valued all reactions higher than likes, because it’s a stronger signal intent. It’s the same reason why we value comments more than likes.
Replying to @mosseri @WillOremus
As you point out in your fifth paragraph, we learned and iterated as we always do. Also worth noting that, if my memory serves me right, the order of how popular each reaction was was strictly the order they appear in the UI, and the angry reaction is last.
 
Facebook secretly weighted reaction emojis, including "angry," as 5x the value of "likes"--over the integrity team's warnings.

We wrote about the obscure, often arbitrary, human decisions that shape Facebook's algorithm and how we all interact online: washingtonpost.com/technology/202…
Replying to @WillOremus
This one is on me as I was running Feed at the time. But, as your tweet points out but your headline not, we valued all reactions higher than likes, because it’s a stronger signal intent. It’s the same reason why we value comments more than likes.
 
this Adam Bosworth guy sounds great @karaswisher can’t wait to work with him
 
Always interesting to see what stuff interviewees don’t want to say on the record because it will upset their boss, vs stuff they don’t want to say bc it will upset their employees.
Replying to @pkafka
How do you tell the difference?
 
I think this is one of those irregular verbs: I deliver personalised ads, you track your users, they violate your right to privacy pic.twitter.com/Z2rHKC89Mn
Replying to @benedictevans
I’d be happy to adopt the language Apple uses for its own products.
 
Since @Instagram is getting rid of IGTV.

Will @Twitter get rid of “Moments”?

Both great ideas at the time but mainly transitional on the road to faster decentralized content snippet distribution
Replying to @antonio @instagram and 1 otherfalse
IGTV was about focusing on mobile long video. In retrospect it’s clear we should have focused on mobile short video.
 
its 2021, im a married, 40 year old father of three
 
Before Twitter: it’s gonna rain this week

After Twitter: a bomb cyclone will combine with an atmospheric river to create a liquid singularity, resulting in an atomic water tornado
Replying to @CaseyNewton
Too close to home…
 
 
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