@hwbhatti | 32,461 followers
Rolex makes over $10 billion per year selling luxury watches.

I spent the last few days studying their success.

Here's what I learned + lessons you can apply to your business/career 馃У

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Total of 21 replies and 9 quotes found
 
In reply to @hwbhatti
You could choose any pic of Rolex but you decided to show a fake one for your already-seen-100-times thread. Congrats, big IQ 馃憦馃徏
 
In reply to @hwbhatti
You used a picture of a fake Rolex, a really bad one at that.. Some good takeaways and very well written thread 馃憤馃徑
 
In reply to @hwbhatti
Other than showing a status for buyers , I simply fail to understand the value of having a Rolex. I agree that it is top notch quality, but who wears watches these days ( after cell phones ) . The lindy effect shows that they are here to stay among wealthy people .
 
In reply to @hwbhatti
Btw the watch you posted is fake
 
In reply to @hwbhatti
 
Thank you for this @hwbhatti
Learning from it
 
Playbook is same as Apple:
Quality product sold to niche. price agnosti, status conscious audience with orginal influencer marketing.
 
In reply to @hwbhatti
馃 also How can this be a study if you said there鈥檚 no other budget price points when Rolex team also has Tudor ?. . How is this a study when you said simple sells when Rolex has the Skydweller, one of the most popular & complicated models?
 
 
In reply to @hwbhatti
Great lessons. Gotta have both quality and marketing to be that successful. Amazing quality without branding and it'll never take off. But marketing and brand name with a low quality product and people will soon realize and the reputation will tank.
 
Thread馃У unrolled: https://t.co/WeiwV9bnES
 
In reply to @hwbhatti
It's not that complicated, either you sell to niche markets with low volume if you are producing high quality products or sell to volume n masses , if quality is average. This applies to every product n brands
 
In reply to @hwbhatti
Can you please highlight or tell the meaning of point 5 . Don't sell to everyone
 
In reply to @hwbhatti
 
In reply to @hwbhatti
Bookmarked for later
 
 
In reply to @AnthonyDzamefe
 
In reply to @hwbhatti
If you want people to take your study serious, then at least upload a picture of a real Rolex instead of a fake one.
 
In reply to @hwbhatti
Good breakdown of what works. Similar to the Diamond industry in managing scarcity and image.
 
 
Rolex n Luxury Branding
 
 
Power of brands
 
 
In reply to @hwbhatti
Okay but Rolex is a non-profit brand.
 
In reply to @hwbhatti
It is also registered as an NGO so it does not pay taxes
 
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