Facebook secretly weighted reaction emojis, including "angry," as 5x the value of "likes"--over the integrity team's warnings.

We wrote about the obscure, often arbitrary, human decisions that shape Facebook's algorithm and how we all interact online: washingtonpost.com/technology/202…
@mosseri | 135,488 followers
Replying to @WillOremus
This one is on me as I was running Feed at the time. But, as your tweet points out but your headline not, we valued all reactions higher than likes, because it’s a stronger signal intent. It’s the same reason why we value comments more than likes.

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Total of 6 replies and 2 quotes found
In reply to @WillOremus
Response from the head of Instagram, who was Facebook's head of news feed when the reaction emojis launched. He takes responsibility, though arguably the greater fault came later, when FB didn't promptly act on evidence that it was associated with harms.
 
In reply to @mosseri
I guess what I still don't get is, after all this time, how someone wouldn't instantly think, "Wait, isn't this just going to constantly incentivize arguments? Won't people correcting a loud and wrong person, then going back and forth, be first in perpetuity?"
 
In reply to @mosseri
As you point out in your fifth paragraph, we learned and iterated as we always do. Also worth noting that, if my memory serves me right, the order of how popular each reaction was was strictly the order they appear in the UI, and the angry reaction is last.
 
In reply to @mosseri
Sleeping well at night? Hope not.
 
 
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